Allhealth's Do-It-Yourself (D-I-Y) Medical Media Training
Thursday, June 11, 9:00-10:30 am
National Press Club, Murrow Room Washington, DC
REGISTRATION IS NOW CLOSED.
Conduct your own media training for staff, members and leadership.
Tailored for health, healthcare and scientific issues.
- Sample training itineraries
- Template training kits with handouts on Interview Checklist, Spokespersons’ Rights, Sounds Bites, Bridging &
Flagging, Dress & Body Posture, and tips for Print, Radio and In-Studio interviews
- On-camera interviews
What You Will Learn:
- Tools to help your spokespersons prepare for interviews
- Skills to teach your spokespersons how to speak with more confidence
- Techniques to control the interview and the interviewer
- How to discuss medical and scientific topics clearly
- Essential "Dos and Don'ts" for effective interviews
- How to avoid medical jargon
- Writing and delivering compelling key messages
- How to ensure that key messages are used
- Strategies to handle confrontational interviews
- Tops on dress and body posture
As CEO of Allhealth Public Relations, Brian Ruberry is a senior health communications professional who focuses exclusively on health and healthcare issues. His unsurpassed relationships with health and medical journalists have resulted in hundreds of influential stories in leading publications that have changed hearts and minds on issues ranging from smoking to the uninsured.
Previously, Brian served as Media Manager at the National Center for Tobacco-Free Kids, External Communications Manager at the American Red Cross, and Public Relations Director at the American Heart Association’s Washington, DC office.
Brian has had the privilege of providing media training for some of our nation’s leading foundations, nonprofits and associations. His media training clients have included the American Psychiatric Association, American Academy of Pediatrics, American Association of Geriatric Psychiatrists, American Pharmacists Association, American Speech-Language-Hearing Association, International Center for Alcohol Policies, National Association of Public Hospitals, National Council on Community Behavioral Healthcare, American Chiropractic Association, National Council on Aging, and National Alliance on Mental Illness.