Allhealth Media Training Workshop

Teach your Spokespersons:

• Specific interview tips and techniques for medical issues
• How to control the interview and the interviewer
• How to get medical messages out before the interview ends
• How to handle confrontational interviews
• Tips on dress, facial expressions and image

The half-day workshop includes a videographer, training materials, handouts and VHS tapes for participants showing their interviews. To set up a workshop for your organization, contact us.

Typical Workshop Schedule

• 9:00 Introductions and Goal Setting:
  • Build Confidence & Control
  • Be Better Prepared
  • Learn Interview Techniques
  • Project Right Image
• 9:10 Discussion of Handouts:
  • Ruberry's Rules
  • Confidence & Control
  • Know Your Interview Rights
  • Preparing: Interview Checklist
  • 12 Tips To Be A Good Interview
  • Your Image: Dress & Body Language
• 9:40 Message Development:
  • Developing three "Must Air" Messages
  • Crafting Memorable Sound Bites
  • Bridging & Flagging Techniques
• 10:00 Short Break, then,
  • On-Camera Interviews
  • Playback and Critique
• 1:00 Wrap Up

Pick up more tips for dealing with the media at our annual Health & Medical Workshop at the National Press Club.

"Brian Ruberry and Jeff Levine offer Media Training 101 through 501 - and sometimes in the same session! It takes a lot of talent and skill to keep 20 media-savvy physicians still learning, and Brian and Jeff did it!"

Lynn Schultz
Communications Director
American Psychiatric Association